Email marketing for insurance brokers
Email marketing for insurance brokers should be part of the toolkit. Marketing automation using email, SMS and Social Media offers significant benefits.
Is the insurance premium the only reason you didn’t win that business?
How many times have you heard an insurance broker say this?
We’re struggling to win business. When we quote, the rate gets fed back to the holding insurers or brokers and they just match premiums. We can’t compete with some of the rock bottom insurance premiums quoted online.
I’ve heard statements like this repeated time after time by insurance brokers. Insurance is a market where outgoing communication isn’t executed particularly well. There are ways to improve this and using email to market insurance services is one of the ways to do it.
Price will always feature, but several other factors also influence buying decisions. Remembering this is the key to success in this tough, competitive market. If you need a bit of convincing then just take a look around……
Are you only seeing the cheapest cars on the road?
Do we only ever wear the cheapest clothes?
Do we buy houses because they are cheap or book the cheapest holidays?
Are people only take their cars to a back street garage for repairs because they are cheap?
The answer to these question is simple, NO!
Help Them With Their Decision
So, with email marketing for insurance brokers why are so many of us still trying to sell on price? Let’s consider what a company owner may think. what influences their buying decision, what must they consider:
Many are not really sure what they are buying and are TRUSTING the advice of a professional to guide them. They are buying a product that they hope they will not need but TRUST that if they do need it, it will work. A buying decision is as much based on trust as it is on price. So, how can you build that all important trust in the insurance sector?
REGULAR OUTGOING CONTACT – remind people who you are and what you do well
Share RELEVANT INSURANCE RELATED NEWS & INFORMATION that will help build your professional image
MAKE PEOPLE UNDERSTAND that you are a professional insurance brokerage they can trust
Email marketing insurance services
You should understand that a major part of your business is all about how you market yourself. Without marketing even the best products in the world would have no audience.
The key to successful marketing is building a virtual relationship with prospective clients. Give them confidence that they are buying a product from you based on more than price alone.
So your prospects have not heard from you in 12 months. What is going to make them want to talk to you over the competition?
One answer lies in making your insurance company and offerings stand out. You can achieve this using intelligent marketing automation. Makes your prospects WANT to engage with you.
Build a brand that represents trust. With trust, before you even try to sell a policy the price becomes a secondary consideration. It will have taken many years to become an insurance professional.
The learning curve for email marketing insurance services may not match your insurance experience. You’ve got three choices:
Employ a full time marketing person who will install marketing automation
The insurance sector and business generally changes all the time. don’t be the company that gets left behind without marketing automation!
Tell us how we can help you communicate better with marketing automation. We can build a profile for your business that your clients and prospects will find hard not to trust.
– Lorraine Mullins