Mobile compatible marketing

Mobile compatible marketing -ABC guide

Mobile compatible marketing – ‘going mobile’ or being ‘mobile compatible’ is one of the most current topics in digital marketing. Customers often ask us to factor this in to our solutions and it is for all the right reasons.

This simple ABC gives you an overview of the main considerations that affect moving your communications into mobile territory

A – relevance

You should use the analytical information available to you to decide just how important mobile compatible marketing is. Often when we look at analytics for our clients, the results aren’t what our customers expect. This isn’t solely specific to the use of mobile either. It is surprising how many organisations still don’t use analytics to evaluate their online and digital marketing investments. It’s a free service and helps you make informed decisions about developing your online and email strategies.
Keep your choices in perspective.

B – design

The whole point of mobile compatible marketing is useability. Responsive websites and email work on the principle that on a smaller screen (than a desktop) they look different. This may mean bigger and fewer buttons, larger images and simplified navigation.
The general rule of thumb for us is – the rule of thumb. If a user has to use any more than their thumb to navigate your media, it has failed. If, however you can successfully navigate your media with the use of a single thumb, the design is ticking the first part of the ‘designed for mobile’ criteria. There are other considerations too, including colour choices, font sizes.
The primary focus is the rule of thumb.

C – investment

Going mobile doesn’t need to cost a fortune and you are able to adapt existing collateral relatively easy. Brand new collateral is even easier to achieve the cross over with many templates and themes being responsive out of the box. These form a strong set of foundations to edit and tweak to make them suit your needs exactly.
In terms of budgeting, you will need to allow additional resource for design and programming but its not something you need to do all at once. If you follow the advice in A and B you’ll find that your budget will stretch and accommodate a number of mobile optimised solutions without causing any major upsets.

In conclusion, moving to mobile compatible marketing is as easy as it is effective.

If you need help taking your collateral to mobile readiness, there’s plenty of help at hand.

By Ryan Mullins

Email marketing guide for novices

Email Marketing Guide

Email marketing is probably the most common form of marketing. Marketers in large companies, small companies and everything in between use email marketing. Email marketing crosses all sectors and is used for all sorts of communication. This Email marketing guide gives you an insight.

Why is email marketing so popular?

Which email platform should you choose?

In truth, you’ve likely already got a system in place. The first thing to do is make sure you’re utilising it to it’s full potential. The discipline of regular email marketing is something marketing teams must be well versed in. You should only consider changing what you’re already using if you’ve identified shortcomings. If you have, are they hindering results?

With so many variables what do you need to get right with email marketing? A point hotly debated by many, we at renew use an evidence-based approach as our standard.

Data

The number 1 critical factor with email marketing is data. The quality of your data determines the scope of your success. As such some sectors achieve great success, while others continue to struggle.

Subject line

Millions of emails don’t get past the subject line and go straight to the trash can. Your subject line is the first part of your email marketing that’s easy to test. It’s also easy to determine what works.

Responsiveness

Does your email marketing work on a mobile phone?

A huge proportion of email marketing is viewed on mobile. If you haven’t thought of your target audience and user, you risk the trash can. Why risk recipients unsubscribing by sending emails they can’t view on all devices.

Content

As with websites, is the content of your email focused on the recipient? First step is forget what you want to say and consider what the recipient wants to read. The more you bring content round in line with this, the greater your successes are likely to be.

Call to action

What should someone do upon reading your email? What action do you want them to take? What’s in it for the recipient? Your call to action needs to be obvious and direct. Make it easy for your recipients.

By using good data, a subject line that will grab the right kind of attention. A format that can be easily read, content that they’ll want and a clear call to action. The basic formula for successful email marketing.

At Renew Marketing, email marketing delivered for clients takes all this into account..

Our email marketing clients contact us because they want better results from their marketing.

Request call back

Issue marketing brief

Complete the simple to use form for issuing a solid marketing brief to your team of choice.

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Website test and recommendations

Complete the simple to use form for issuing a solid marketing brief to your team of choice.

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Video marketing

Rocking retro at Renew

Video Marketing

Video marketing is becoming a very popular means of reaching and appealing to customers. First of all, the statistics speak for themselves. YouTube now enjoy over one billion users worldwide. Nearly 60% of all digital impressions are being driven by visual content. A picture, as they say paints a thousand words.

Customers enjoy being able to make decisions based on what they can see for themselves. Visual content is more real, transparent and likely to inspire trust in a product than audio or written descriptions alone. Video enables people to make an instant decision whether to buy or to move on. Therefore Video holds significant marketing power. Video marketing helps companies to sell more.

In an interview with The Huffington Post, Michael Litt, CEO of Vidyard, drilled down into why certain videos have more impact than others. According to Litt ‘the best sellers are the ones that challenge the customer to think differently and educate them as trusted advisors’.

‘the best sellers are the ones that challenge the customer to think differently and educate them as trusted advisors’. Michael Litt, CEO of Vidyard

This is the Renew Marketing approach to creating stand-out content to attract customers to your business.

Video Marketing the Renew Marketing Way

As you heard in the Back To Basic video, our emphasis is on understanding your business and your needs. Getting straight to the core of your requirements. We will help develop a concise, consistent, coordinated marketing approach. In conclusion the approach synonymous with getting you the best results may not be the one you initially had in mind. Therefore the ability to both educate and inspire on our part is paramount. Back to Basic is one example of how we achieve this. Rest assured, we dedicate ourselves to developing content that is different. Most of all we want your content to stand out every time.

The Next Step For Your Video Marketing

To talk to us further about your video marketing needs, call us on 0345 0940522

Email marketing for beginners

Email Marketing

Email marketing, one of the most common forms of marketing. Marketers in large companies, small companies and all points between use email marketing. Email marketing crosses all sectors and is used for all sorts of communication.

Which email marketing platform should you choose?

So you’ve already got a system in place, the first thing to do is make sure you’re utilising it to it’s full potential. Even with all the other tools available, the discipline of regular email marketing is something all marketing teams need to be well versed in. You should only consider changing what you’re already using if you have found shortcomings in your platform that hinders results.

With so many variables what do you need to get right with email campaigns?
A contentious point fiercely debated by many, we at renew use an evidence based measurable marketing approach as standard.

Data

The number 1 critical factor with email marketing is data. The quality of your data determines the scope of your success. This is why some sectors should expect greater success than others, and conversely why other sectors can struggle to get off the starting blocks.

Subject line

Millions of emails don’t get past the subject line and go straight to the trash can. Fact is, your subject line is the first part of your email that’s easy to test and find out what works and what doesn’t. So ensuring that this element of your email is right is imperative.

Responsiveness

Does your email work on a mobile phone? With such an almighty proportion of email marketing being viewed on mobile, if you haven’t thought of your target audience and user, you risk the trash can and unsubscribe buttons just by having emails that can’t be viewed on all devices.

Content

As with websites, focus your content on the recipient. First step is forget what you want to say, consider what the recipient wants to read. The more you can bring your content round to this method of development, the greater the success.

Call to action

What should someone do upon reading your email? What action will they take? What’s in it for the recipient? Your call to action needs to be obvious and direct. Therefore make it easy for your recipients.

So by using decent data, a subject line that will grab the right kind of attention, a format that recipients can read easily, content that they’ll want and a clear call to action, the basic formula for successful email marketing is explained.

At Renew Marketing, the solutions delivered for clients take all this into account and a whole lot more.

Most of our email marketing clients contact us because they want to achieve better results from their activities.

Request call back

Issue marketing brief

Complete the simple to use form for issuing a solid marketing brief to your team of choice.

[su_black_button linkurl=”http://www.renewmarketing.co.uk/forms/free-create-marketing-brief-form-template/” linktext=”ISSUE BRIEF”]

Website test and recommendations

Complete the simple to use form for issuing a solid marketing brief to your team of choice.

[su_black_button linkurl=”http://www.renewmarketing.co.uk/forms/free-website-performance-test/” linktext=”BEGIN NOW”]

Email marketing for insurance brokers

Email marketing for insurance brokers should be part of the toolkit. Marketing automation using email, SMS and Social Media offers significant benefits.

Is the insurance premium the only reason you didn’t win that business?

How many times have you heard an insurance broker say this?

We’re struggling to win business. When we quote, the rate gets fed back to the holding insurers or brokers and they just match premiums. We can’t compete with some of the rock bottom insurance premiums quoted online.

I’ve heard statements like this repeated time after time by insurance brokers. Insurance is a market where outgoing communication isn’t executed particularly well. There are ways to improve this and using email to market insurance services is one of the ways to do it.

Buying Decisions

Price will always feature, but several other factors also influence buying decisions. Remembering this is the key to success in this tough, competitive market. If you need a bit of convincing then just take a look around……

Are you only seeing the cheapest cars on the road?

Do we only ever wear the cheapest clothes?

Do we buy houses because they are cheap or book the cheapest holidays?

Are people only take their cars to a back street garage for repairs because they are cheap?

The answer to these question is simple, NO!

Help Them With Their Decision

So, with email marketing for insurance brokers why are so many of us still trying to sell on price? Let’s consider what a company owner may think. what influences their buying decision, what must they consider:

Many are not really sure what they are buying and are TRUSTING the advice of a professional to guide them. They are buying a product that they hope they will not need but TRUST that if they do need it, it will work. A buying decision is as much based on trust as it is on price. So, how can you build that all important trust in the insurance sector?

REGULAR OUTGOING CONTACT – remind people who you are and what you do well

Share RELEVANT INSURANCE RELATED NEWS & INFORMATION that will help build your professional image

MAKE PEOPLE UNDERSTAND that you are a professional insurance brokerage they can trust

Email marketing insurance services

You should understand that a major part of your business is all about how you market yourself. Without marketing even the best products in the world would have no audience.

The key to successful marketing is building a virtual relationship with prospective clients. Give them confidence that they are buying a product from you based on more than price alone.

So your prospects have not heard from you in 12 months. What is going to make them want to talk to you over the competition?

One answer lies in making your insurance company and offerings stand out. You can achieve this using intelligent marketing automation. Makes your prospects WANT to engage with you.

Build a brand that represents trust. With trust, before you even try to sell a policy the price becomes a secondary consideration. It will have taken many years to become an insurance professional.

The learning curve for email marketing insurance services may not match your insurance experience. You’ve got three choices:

Employ a full time marketing person who will install marketing automation

Outsource

Do nothing

In Conclusion

The insurance sector and business generally changes all the time. don’t be the company that gets left behind without marketing automation!

Tell us how we can help you communicate better with marketing automation. We can build a profile for your business that your clients and prospects will find hard not to trust.

– Lorraine Mullins

Pointers for choosing the right marketing agency

Some pointers for choosing the right marketing agency

The secret of our success? We’re old school![hr]

Why being old fashioned is harming our competitors while being ‘old school’ is bringing business to our door

I never cease to be amazed by things I see on the Internet! Not so much the dancing rabbits and gurning goats—but what companies describing themselves as the right marketing agency are doing to attract business. Take this morning. I went online early to tie up a few loose ends before going on holiday. I contacted a number of people regarding working together in the future and then I had a quick flick through LinkedIn to see what my connections have been up to.

And I was amazed!

The first thing that caught my eye was the number of people looking for freelance designers and copywriters. As far as I’m concerned, this is great—it indicates growth in the industry, and shows that business are seeing more value in these essential skills. This is certainly in line with our own experience—this year we’re already looking at significant growth in both turnover and profit.

But the other thing that drew my attention was how out of date some of our “right marketing agency” competitors’ offerings appeared, particularly from the more established companies. For example, I saw a post from a marketing and advertising agency on whether your business card is eye-catching enough. It may depend on your business, but I actually don’t remember the last time I swapped business cards with anybody. And surely you don’t pick your agency on the strength of their business card designs? Well, I certainly wouldn’t! But good luck to them with that.

Another example—a small, local marketing agency put out a post about using short video in social networking. It may seem perfectly reasonable on the surface but think about it a bit more deeply. In my opinion, if you have to teach your clients something this basic, then you’ll find it challenging to make money out of them. Why? In my experience, if you need to explain basic principles to your clients, you’re already on the back foot with them. If they know so little about marketing, I’m afraid they’re probably the type of clients who don’t appreciate consultancy being a billable service.

You’re probably wondering why I’m launching this barrage of criticism. I’ll tell you—the fact is that I’m concerned that this is a standard that many companies view as acceptable. In my opinion, this sort of sloppy marketing effort devalues the expertise and knowledge of the individuals who work for these companies. I’ve worked with one of them and know that their team is incredibly talented and hard-working—and they can certainly deliver brilliant campaigns with quantifiable results.

I don’t think I missed anything radical or new in their posts such as business cards includig wearable technology or short films going holographic! No, these posts were old hat! Why would they do that? Have they misunderstood the purpose of blogging on social networks?

So what about us? Presumably we’re not using such old-fashioned articles to pitch our business to potential clients? Correct—we do things differently. I’ve pitched for new business many times and I’ve won many times. But not by suggesting business cards or short videos. In fact, our pitching is even more old school than that!

How do you know which marketing agency to choose?

What we do is begin by asking questions.

What are your goals?
What are you already doing?
What works for your business?
What doesn’t?
And many more…

Our questioning process lasts for a considerable time and allows us to get to know our clients’ businesses inside out. It gives us the information we need to make the marketing decisions required. It means our proposals are based on evidence and fact, with outcomes that can be measured.

Additionally, we don’t do all the pitch work involved for free.

Traditionally, many companies do but we favour a different approach. If clients have faith in our process and our strategy, they will be willing to pay for the work involved in creating a bespoke proposal. This gives us the reassurance that our time and effort is justified. In turn our clients can feel reassured that we are providing an individualized service rather than just passing them a standard proposal. Our initial investigation provides an evidential report that will determine a measurable forward strategy.

Old school hard graft beats old-fashioned marketing flannel every time!

Get in touch now.We'll even give you 30 minutes advice completely free[hr]