When is a marketing agency a business consultancy?
Renew Marketing would argue that these two specialisms are indivisible. At least, any marketing agency worth its salt must view its clients from a business consultancy perspective. This is because there are sadly few businesses who know their marketplace, how to reach it or what vital information to communicate about themselves. An effective marketing agency will therefore establish a brand that matches its clients needs but may well help redefine the client’s direction, targets, aspirations and values first to create that brand.