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When is a marketing agency a business consultancy?
Renew Marketing would argue that these two specialisms are indivisible. At least, any marketing agency worth its salt must view its clients from a business consultancy perspective. This is because there are sadly few businesses who know their marketplace, how to reach it or what vital information to communicate about themselves. An effective marketing agency will therefore establish a brand that matches its clients needs but may well help redefine the client’s direction, targets, aspirations and values first to create that brand.
This cannot be done without solid evidence: facts and statistics that are measurable, rather than opinions that are open to interpretation. At Renew Marketing we have the right people with the knowledge and expertise to research you, your marketplace and your competitors. We employ methodology that is more science than art, applying mental rigour to the process. Only then do we make recommendations as to what the right solution is. That said, we’re easy to work with and our turnaround is fast – because in business, time is of the essence.
