The Canon
What it is
The Canon is our execution standard. It sits between strategy and delivery to ensure work moves through the system predictably, completes into measurable states, and improves over time.
Why it exists
AI and automation can accelerate output, but they can also accelerate dysfunction. The Canon prevents execution from amplifying chaos by enforcing decision gates, clear ownership, explicit completion states, and feedback loops.
How it works
Every workflow, internal or client-facing, must follow the same sequence:
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INTAKE
Work enters through structured capture, not ad-hoc requests. -
INTELLIGENCE
Decisions are made once, upstream, using explicit criteria and thresholds. -
ORCHESTRATION
Approved work is routed, owned, and executed through defined handoffs and SLAs. -
OUTPUT
Work completes into clear states (approved, live, shipped), not vague activity. -
FEEDBACK
Outcomes update rules and thresholds so the system improves without heroics.
What the Canon prevents
Automating unclear decision-making
Busy work without completion
Scaling that erodes quality
Founder-led routing and constant escalation
Reporting that doesn’t change behaviour
Collaboration without access boundaries