about rmcom marketing automation software

rmcom is powerful, web based, marketing automation software. Designed to increase revenue generation and reduce costs, rmcom should especially be considered when looking for powerful marketing automation software for integration with other systems.

Whether you wish to generate hotter leads, convert more sales, reduce administration and cost or simply communicate better with your subscribers and customers, rmcom provides everything you need.

Using all the emarketing tricks and tools available to you is essential for staying ahead of your competitors; especially if you want to have the best & most successful email marketing and sms communications in your sector. After all, it’s only by striving for the best that you can count on having a place in the market now and in the future.

rmcom, our advanced marketing automation communications software package, is designed to give you exactly that – improving the value of touch-points so you get the highest rewards possible. What’s more, rmcom is an automated service, and can be used to record all kinds of useful activity, ensuring your data is automatically cleansed so that you can fully capitalise on your investments.

Like many other software packages, rmcom is completely accessible online, which means it doesn’t even need installing. Within minutes, you can have a powerful and flexible marketing automation aid to help you get the best results from your people and your business.

Many organisations find lead generation costly and challenging. This is partly due to the use of old techniques which are no longer as efficient as they used to be. There’s another reason too. Less companies use the technology and information that is available to them than should.

Better email and SMS marketing

rmcom is a powerful, automated client management CRM software system designed to take full advantage of multi channel email, sms and social media communication. rmcom is best used when integrated into sales process management systems using its API.
This is when rmcom sets its self apart by using sales process triggers to automate integrated media communications.
The benefits of rmcom are extensive.

Increase sales conversion

Improve accuracy with integrated CRM
Improve targeting with automatic data cleansing
Increase market intelligence
Gain instant notifications of prospect interactions
Improve relevance of communications
Reduce effort with list management and integration
Improve marketing mix with cross channel messaging
Increase reach with social media integration
Increase transparency of marketing activity value with reporting and intelligence functions

Improve retention

Improve communications with customers using automated messaging
Increase touch points using automated messages (24 hr, 7 day, 3 mths etc)
Increase customer value using data capture and cleansing functions
Improve service by capturing feedback
Improve timing with triggers and automation

Save time

Eradicate double entry of data
Reduce Account Exec driven communications
Improve accuracy with customer/acturis driven data
Improve accuracy with automatic messaging
Avoid manual intervention

Increase productivity

Reduce activities required of account execs
Increase communication with customers
Reduce cost of communication
Reduce content production with pre-prepared conditional content features
Reduce compliance issues with standardised communications

Improve customer relationships

Increase frequency of communication
Improve accuracy of communication
Improve data flow between customer and broker
Increase accuracy of data
Enable customers to determine frequency and media of communications

Reduce attrition

Improve customer worth
Increase customer intelligence
Increase upsell and cross sell opportunities
Increase identification of new opportunities

rmcom provides tools for you to generate more leads of the right quality. Using a combination of intelligent preference monitoring and instant notifications provides your sales team with a significant edge. What makes rmcom so good at giving you the edge is letting you know exactly who is interested and when. Compare that to the days of sending direct mail by post and you’ll appreciate the value in this low cost tool for generating red hot leads.

Sales is a process that consumers go through. The steps in the process are often very similar, the differences are normally in timing and triggers. Organisations who understand their sales process and the triggers and touch points along the way stand to gain the most from rmcom’s automation functions. Using automatic triggers and actions enables you to pull your customers and prospects through the sales funnel without relying on manual intervention. That way, you choose when or if a manual intervention is required and use the relevant triggers to create a touch point that will increase your conversion rate.

rmcom specific benefits

The other advantage of rmcom’s marketing automation functionality sits in conditional content where user interaction and database information is used to automatically populate messages not only with personalised content but also content specifically relevant to your recipient. This in turn increase conversion.

The in-built marketing automation functions of rmcom are just the beginning of where it delivers value to organisations. Not only will rmcom use triggers and actions to automatically communicate with your customers, prospects and subscribers, it will also populate messages with content that is most relevant. Quite obviously this is going to save you time and effort.
There’s more. rmcom’s API provides integration functionality with your other systems. This means you can use all the beneficial, time saving features of rmcom in seamless harmony with your existing business system infrastructure.

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Automated marketing helps you to improve your bottom line by communicating with customers at the right times and enabling your sales people to get on with what they do best.

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