A stylishly ‘be-spoke’ bicycle promotion
‘Brand Bike’ comes hot on the wheels of the recent Olympic cycling successes in Rio. Bringing bespoke bike design and branding to your company cycles, Brand Bike will literally take your promotional presence up a gear. Think of the additional marketing reach you could enjoy while your employees cycle to and from work on smart, statement, enviably stylish bikes.
Health and fitness benefits from cycling are a brilliant way to increase the motivation and productivity of your team. Why not now make the bikes themselves work just as hard for your company too?
[rev_slider corporate-bike]Brand bike benefits
According to Men’s Fitness magazine, ‘a relaxing bike ride (< 10mph) burns more calories than an easy walk (2mph) – 281 calories versus 176 per hour’.
It’s easy to imagine then that a determined commute to work could burn even more, getting your workout done before you’ve even reached your desk. What’s more, cycling is a low impact activity which means that whether you are a beginner starting out or an athlete recovering from injury, it is a smoother way than running to burn calories and build fitness.
There are numerous advantages to cycling to work that can be enjoyed by those ditching the car and taking to the bike for their commute. Here are just a few:
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Heightened productivity
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Cost-saving
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Health, wellbeing and fitness benefits
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Sense of achievement
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Increased confidence
These benefits have a knock-on effect to the employer too and the importance and value of engaging in cycling to work schemes should not be underestimated. According to Personnel Today, ‘cycle to work schemes offer employers and employees a raft of benefits’. For the employer these include low-cost implementation, reduced parking demands, improved recruitment and retention levels and, of course, an ideal, and often-missed, corporate branding opportunity.
With a network of brand bikes weaving their way to and from your premises twice daily, covering multiple different routes at different times, the branding opportunity is significant. Just think how many times your brand and your message could be seen and how many new customers you could reach. Building stylish, bespoke and reliable bikes complemented by stand-out branding, brand Bike will make sure that your brand and your message get noticed and, more importantly, get remembered. When you have a great team it makes sense that the bikes they’re on should work just as hard for your company as they do.