Situation
A global S&P 500 enterprise wanted to unify its regional digital marketing operations under one intelligent automation framework. Teams across EMEA, APAC, and North America were experimenting independently, creating duplication and inconsistent results.
Problem
Without a common structure for AI adoption, the organisation couldn’t quantify time savings or ROI. Automation potential existed, but fragmented tools and data flows prevented leadership from scaling wins globally.
Impact
Leadership identified significant inefficiency — manual inbox management, report generation, and campaign workflows consuming thousands of hours annually. The lack of structure limited productivity and slowed AI enablement across teams.
Change
Renew partnered with digital leaders to map workflows, design a global AI adoption framework, and architect high-impact automations. The first two pilots automated inbox triage and campaign reporting, setting the foundation for replicable automation patterns and value tracking.
Evaluation
Early pilots demonstrated a potential $2M annual value from just two automations, projecting $14M+ in annualised benefit across 50+ identified workflows. The framework now guides global rollout and governance for scalable AI adoption.
Evaluation
outcome
By replacing manual processes with logic-driven automation, the organisation could reclaim over 10,000 hours annually.Â
Pilot automations revealed more than $2 million in potential annual efficiency gains.Â
Scaling these patterns across 50 identified workflows creates a projected $14 million in annualised value.Â
