(And how you can use them too)
I don’t use AI to cut corners.
I use it to cut friction.
Not just to rewrite emails or generate blog ideas, but to build systems that actually move — faster, cleaner, and with less stress.
Most people are stuck at “level one” usage. They’re asking AI for surface-level help and wondering why it’s not saving them time. But once you shift your mindset and your method, AI becomes your most useful team member — even if you’re a team of one.
Here are the 5 habits that give me a real-world unfair advantage with AI:
1. One Prompt, Multiple Outputs
Most people stop after getting one good answer. I start there.
I use a single prompt or voice note to generate:
A summary
A long-form email
A caption for LinkedIn
A shorter SMS or WhatsApp reply
Talking points or rebuttals for objections
The trick isn’t more prompts.
It’s getting more value from the ones you already use.
💡 Ask AI to repurpose everything — that’s the leverage point.
2. AI Isn’t a Tool — It’s Infrastructure
AI isn’t just something I dip into when I’m stuck.
It’s baked into the systems I use to run multiple brands.
It writes onboarding messages.
It drafts proposals.
It updates CRM tags.
It sends follow-ups I’d otherwise forget.
💡 If you do it more than once, it’s ready to be automated.
Stop thinking of AI as a shortcut.
Start thinking of it as a process layer.
3. Prompt Like a Strategist, Not a Junior
Most people talk at AI.
I brief it like it’s my partner.
I give it:
Context
Audience
Format
Tone
Constraints
That’s how you get tailored, usable output — not generic fluff.
💡 Treat it like you’re paying £800 a day — because the quality of your brief is the quality of your output.
4. Voice Notes In, Systems Out
I don’t write everything out first. I just talk.
Then I let AI clean it up, summarise it, and turn it into something useful.
That means I can:
Capture ideas instantly
Avoid overthinking
Turn spoken thoughts into written assets
Rough notes in. Structured clarity out. Every time.
đź’ˇ Stop staring at the screen. Speak it and systemise it.
5. Think Output, Not Tool
I don’t chase the latest apps. I chase results.
First I ask:
“What do I want done for me?”
Then I build the system that delivers it.
It doesn’t matter whether it’s Notion, Zapier, or ChatGPT — the tools are interchangeable.
The outcome is the goal.
đź’ˇ Let your outcomes define your AI stack, not the other way around.
Final Thought
If you feel like AI “isn’t that useful” — chances are, your habits are holding you back.
The sooner you start thinking differently about how you use it, the more time, clarity, and headspace you’ll win back.
I call that an unfair advantage.
And I build it into every brand I touch.
Want to turn your mess into momentum?
Drop me a message with “Unfair Advantage” — I’ll show you how I’m using AI in the real world to save hours, not just hype.
