Situation
Dubsta® is a fast-growing lifestyle and automotive media brand combining content, merchandise, and membership. Growth outpaced the team’s manual systems, and operations became fragmented across platforms.
Problem
Membership onboarding, e-commerce fulfilment, and content production all relied on repetitive manual tasks. Lack of integration caused delays, inconsistent communication, and operational fatigue.
Impact
As engagement grew, so did admin overhead. Scaling without more staff became impossible, limiting creative output and community interaction.
Change
Renew rebuilt Dubsta’s operational backbone with a connected automation infrastructure. Membership workflows, e-commerce systems, and media scheduling were integrated into a central Notion OS powered by Zapier and GPT logic. AI-driven automation now handles repetitive execution while maintaining personalisation.
Evaluation
Dubsta® now operates as a self-sustaining ecosystem with full visibility across orders, members, and media pipelines — scaling output without expanding headcount. The system serves as a repeatable model for creator-led brands.
Implementation
outcome
What once required hours of coordination is now handled by structured automation, maintaining audience growth and consistency with zero daily input.
AI-assisted community management automations identify and surface top-performing content, ensuring engagement stays high across platforms.Â
All systems; from membership onboarding to merchandise fulfilment — run on connected logic, freeing the small core team from repetitive tasks.Â
