Situation
Nicenstripy operates as a national franchise network across the UK, delivering garden and lawn care services through dozens of local franchisees. Despite a strong operational foundation, the franchisor was still manually managing quoting, customer communication, and follow-ups — across both his own local territory and the wider network.
Problem
No central automation or AI infrastructure existed to reduce workload or improve franchise consistency. Each franchise handled admin independently, and training material was static and time-consuming to maintain. The franchisor wanted to modernise the business without overhauling existing systems or losing the brand’s personal touch.
Impact
The manual load created significant bottlenecks — delays in customer follow-ups, inconsistent quoting formats, and limited oversight of franchisee performance. Growth required more structure, not more people.
Change
Renew designed an integrated operating system combining quoting logic, CRM, and automation through Notion, WPForms, and Acuity. The system centralises data, automates estimates, and streamlines customer communication end-to-end.
Evaluation
The business now runs on a predictable, automated process with improved response times, fewer errors, and freedom for the owner to focus on expansion. It forms a replicable blueprint for trade businesses seeking scalability through systemisation.
Implementation
outcome
Centralising quoting, scheduling, and communication removed most manual coordination. What once absorbed hours of paperwork is now handled in minutes with complete visibility.
With admin reduced and quoting faster, the team completes more installations each week. Real-time scheduling and task tracking prevent delays and allow better use of labour capacity.
The new operating system scales output through process automation. The owner now manages a growing pipeline with the same team, freeing time for customer relationships and strategic expansion.