We’ve all seen it: people asking ChatGPT to rewrite emails, make their tone “more professional,” or help word something a bit more clearly.
And while that’s fine — it’s level one.
The real advantage with AI doesn’t come from treating it like a digital secretary.
It comes from learning how to brief it like a strategist.
Most People Use AI Like a Typing Tool
They feed it half an idea and hope it’ll spit out something usable.
They might say:
“Make this sound better.”
“Write me a social post about this.”
“Summarise this meeting.”
But here’s the thing: if you’re not giving it direction, it’s going to give you bland, generic output. Because that’s exactly what you asked for.
The Shift: Treat AI Like a Thought Partner
The real power happens when you brief AI like you would a senior team member.
Not just a “what,” but also the “why,” the audience, the constraints, the desired output format, and what tone you want it to strike.
For example:
“You are a strategist helping me write a blog post that positions me as an experienced, no-hype AI consultant.
I want this to resonate with business owners who’ve heard the hype but haven’t seen the value yet.
Use a confident, straight-talking tone — like someone who’s been in the trenches, not just read the playbook.
Break it into clear sections and include a punchy opening.”
That’s not a request. That’s a brief.
And when you give AI that kind of direction, the results are drastically better. They don’t just sound good — they work.
You Still Have to Think — But It Feels Like Jet Fuel
Here’s the irony most people miss:
AI won’t do your thinking for you. But it will:
Accelerate the way you process
Clean up messy ideas
Organise your thoughts fast
Help you make decisions quicker
Get multiple outputs from one conversation
The magic is in how you prime it — and that comes from experience, clarity, and asking the right questions up front.
No Jargon, No Hype — Just Better Thinking
If you’re stuck thinking “AI isn’t that good,” it probably means your prompts are still stuck at Level 1.
Treat it like an assistant, and it’ll give you surface-level results.
Treat it like a strategic partner, and it’ll show you just how powerful it really is.
There’s no trick to it. Just a shift in how you think, brief, and build.
And once you feel that shift — there’s no going back.
Want help structuring AI into your business so it actually works?
DM me. I’ve already done it across multiple businesses — no fluff, no overwhelm, just clean systems that get stuff done.
